Having a look at how user development and internet-based media websites are altering the way we take in material.

As internet-based media channels continue to triumph, videos streaming has mostly overtaken conventional broadcast TV and cable. Streaming platforms are growing in popularity for providing on-demand viewing that aligns with the preferences of modern-day people, by offering both convenience and personalisation. As one of the major current trends in the media industry, this trend has disrupted the traditional media systems and has caused even the most effective media companies to introduce their own streaming services or collaborate with tech giants to keep in line with competition. Additionally, with the rise of paywalls and subscription-based media, there is a noticeable trend whereby audiences are increasingly willing to pay for content that supports free-lance developers. This trend of decentralisation enables journalists and artists to develop direct relationships with followers, bypassing the traditional media models.

In the online economy, the increase of social media as primary announcements and content platforms has considerably altered the way people are consuming media. As a matter of fact, social media websites have grown to become main sources of information, entertainment and cultural trends, especially for young audiences. Standard media outlets are now relying greatly on social platforms and rebranding to suit the digital space as a method for circulating material, interacting with users and remaining pertinent, as media consumption patterns continue to shift online. Material such as short-form videos are presently dominating the digital realm and take advantage of user engagement and algorithms for growth. Furthermore, self-made influencers and content creators are also becoming independent media figures, typically rivalling mainstream journalists and celebs in their scope. Those involved in the social media market, such as the investor of ByteDance, would acknowledge the growing impact of digital channels in contemporary media intake.

As media consumption moves online, media trends and predictions are now greatly influenced by algorithms. These algorithms now play a central function in shaping what content people see, while being driven by aspects such as user habits and activity patterns. This leads to extremely customised media experiences, developed to keep a person engaged for even longer. While this personalisation is successful in maintaining the attention of a user, it has also raised issues about the spread of misinformation, a lack of diversity in viewpoints and the psychological impacts of content fixation. Because of this, media companies are responding by purchasing data analytics and viewer segmentation to much better understand and keep users. In addition, to filter and preserve the integrity of these platforms, here providers are also introducing fact checking tools as federal governments and educators are pushing for better digital literacy. The activist investor of Sky, for example, would comprehend the importance of trustworthiness when it comes to sharing news. Similarly, the owners of Euronews would acknowledge the obstacles caused by new media creators.